Wordsmith
Natural Language Generation platform by Automated Insights that transforms structured data into natural language narratives.
What is Wordsmith?
Turning Data into Natural Language at Scale
Wordsmith is a Natural Language Generation (NLG) platform developed by Automated Insights that transforms structured data into human-readable narratives at scale. Rather than presenting users with raw numbers and tables, Wordsmith automatically writes prose descriptions, summaries, and reports from data inputs โ enabling organizations to communicate data insights to any audience in plain language.
How NLG Works in Wordsmith
Wordsmith uses a template-based approach to NLG where users define narrative templates with dynamic variables, conditional logic, and multiple phrase variations. When data is fed into the system, Wordsmith selects the appropriate language and constructs unique, readable narratives for each data set. This allows a single template to generate millions of distinct, contextually appropriate narratives โ from personalized sports recaps to financial portfolio summaries.
- Template-based NLG for scalable narrative generation
- Conditional logic for contextually appropriate language
- API integration for automated, real-time narrative delivery
- Support for financial, sports, e-commerce, and business reporting
- Multilingual narrative generation capabilities
Real-World Applications
Wordsmith is used by The Associated Press to generate automated earnings reports, by major fantasy sports platforms to create personalized performance summaries, and by financial institutions to produce client-facing portfolio reports. Any organization that needs to communicate data to a large audience in natural language is a potential Wordsmith customer.
Key Features
Build narrative templates with conditional logic and phrase variations for context-aware writing.
Generate millions of unique narratives from a single template without manual effort.
Integrate NLG into applications via API for real-time automated narrative delivery.
Handles financial reports, sports recaps, e-commerce summaries, and business analytics.
Generate narratives in multiple languages for global audience reach.
Who Uses Wordsmith?
News organizations generate earnings reports and data-driven stories automatically.
Fantasy sports and sports media platforms generate personalized game summaries at scale.
Financial institutions produce personalized portfolio reports for every client automatically.
Generate unique product descriptions for large catalogs from structured product data.
Pros & Cons
โ Pros
- Proven platform used by major media and financial organizations including the AP
- Scales narrative generation to millions of outputs from a single template
- API-first design enables seamless integration into existing products and workflows
- Conditional logic creates contextually appropriate narratives, not formulaic text
- Reduces massive editorial and reporting workloads for data-driven organizations
โ Cons
- Template creation requires investment of time and expertise to do well
- Less suitable for generating open-ended creative content vs structured data narratives
- Enterprise-focused pricing with custom contracts required
Wordsmith Pricing
Professional
- NLG template builder
- API access
- Standard support
- Multiple domains
Enterprise
- Custom volume
- Dedicated support
- Custom integrations
- Multilingual generation
Wordsmith earns a 4.2/5 rating from our editorial team. While it requires a paid subscription, the professional-grade capabilities deliver strong ROI for serious users. Standout strengths include proven platform used by major media and financial organizations including the ap and scales narrative generation to millions of outputs from a single template.
Get Started with Wordsmith โ