Make
Visual no-code automation platform. Build complex AI workflows with a powerful drag-and-drop editor.
What is Make?
What is Make?
Make (formerly Integromat) is a powerful visual no-code automation platform that enables users to build complex multi-step workflows — called Scenarios — connecting hundreds of apps and services. Known for its highly visual drag-and-drop interface and advanced data manipulation capabilities, Make is considered the most powerful no-code automation tool available, capable of handling workflows that exceed what simpler tools like Zapier can accomplish.
Visual Workflow Automation with AI
Make's interface visualizes automation as a flowchart of connected app modules, making complex multi-step workflows intuitive to build and debug. It natively integrates with AI services including OpenAI, Claude, and Hugging Face, enabling AI processing steps within automated workflows. Data routing, error handling, and iterators allow for sophisticated automation logic that approaches the complexity of custom-coded solutions.
- Visual drag-and-drop Scenario builder
- Native AI integrations: OpenAI, Claude, Hugging Face
- 1,000+ app integrations
- Advanced data manipulation and routing
- Real-time execution monitoring with detailed logs
Who Uses Make
Make is used by automation specialists, operations teams, marketing professionals, and technical business users who need more power and flexibility than Zapier offers. It's particularly popular among freelancers and agencies building automation solutions for clients.
Key Features
Build workflows as visual flowcharts with drag-and-drop simplicity.
Built-in modules for OpenAI, Anthropic Claude, and Hugging Face.
Connect your entire tool stack with hundreds of pre-built connectors.
Routers, iterators, and filters enable complex conditional logic.
Real-time logs and visual execution tracking for easy debugging.
Who Uses Make?
Build complex workflows that use AI for analysis, generation, and routing.
Create sophisticated data movement and transformation workflows.
Automate multi-channel marketing workflows across CRM, email, and ads.
Automate complex business processes requiring conditional logic and branching.
Pros & Cons
✅ Pros
- Most powerful no-code automation tool — handles complex workflow logic
- Visual interface makes even complex workflows easy to understand
- Native AI service integrations cover all major providers
- More affordable than Zapier for equivalent task volumes
- Excellent error handling and debugging capabilities
❌ Cons
- Steeper learning curve than Zapier for beginners
- Fewer native app integrations than Zapier (1,000 vs 6,000)
- Complex scenarios can become difficult to maintain at scale
- Some advanced features require technical understanding
Make Pricing
Free
- 1,000 operations/mo
- Basic scenarios
- 5 active scenarios
- 15 min execution interval
Core
- 10,000 operations/mo
- Unlimited scenarios
- All integrations
- AI modules
Pro
- 10,000 operations/mo
- Custom variables
- Full-text execution search
- High priority execution
Make earns a 4.3/5 rating from our editorial team. Its generous free tier lets you explore core features before upgrading, making it a low-risk choice for individuals and teams. Standout strengths include most powerful no-code automation tool — handles complex workflow logic and visual interface makes even complex workflows easy to understand.
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