Heap Analytics

Product Analytics Without Manual Event Tracking

Heap Analytics is a product analytics platform that automatically captures every user interaction — clicks, taps, form submissions, page views — without requiring engineers to manually instrument events. This auto-capture approach means product teams can answer analytics questions retroactively using historical data, even for events they never explicitly tracked. AI layers on top of this complete dataset to surface insights automatically.

AI-Powered Analysis

Heap's AI capabilities include Illuminate, an AI feature that automatically analyzes user behavioral data to surface the interactions most correlated with key outcomes like conversion and retention. Rather than relying on product managers to hypothesize which events matter, Illuminate scans the full behavioral dataset to discover non-obvious patterns and insights that human analysis would typically miss.

• Automatic capture of all user interactions without code instrumentation
• Illuminate AI for automated insight discovery
• Retroactive analysis on all historically captured data
• Funnel analysis, user journeys, and cohort retention
• Integrations with CRM, marketing, and data warehouse tools

For Data-Driven Product Teams

Heap serves product managers, data analysts, and growth teams at companies ranging from startups to large enterprises. Its auto-capture approach dramatically reduces the time to implement tracking and eliminates the constant back-and-forth between product teams and engineering for adding new analytics events. Data warehouse connectors make it possible to combine Heap's behavioral data with other business data.