Frase
AI SEO content tool. Research, outline, write, and optimize content that ranks — all in one workflow.
What is Frase?
Research, Write, and Optimize in One Workflow
Frase is an AI-powered SEO content tool that condenses the entire content creation process — research, outlining, writing, and optimization — into a single, streamlined workflow. It pulls data from the top-ranking pages for any target keyword, helping you understand what the best content covers before you write a word.
SERP-Driven Content Creation
The distinguishing feature of Frase is how deeply it integrates SERP data into the writing workflow. When you enter a keyword, Frase immediately presents an analysis of the top results, including headings, questions they answer, and topics they cover. This research context stays visible as you write, making comprehensive content creation far more efficient.
- Automatic SERP research and competitor content analysis
- AI-generated outlines based on what top competitors cover
- Content optimizer with topic scoring
- Built-in AI writing assistant for drafting and expanding content
Key Features
Automatically analyze the top 20 search results for any keyword — headings, topics, questions, and word counts.
Generate comprehensive content outlines based on what the top-ranking competitors actually cover.
Write and expand content with AI that stays aware of your SEO goals and target keyword.
Score your content against competitors and get specific topic coverage recommendations.
Surface the questions people ask about your topic from Reddit, Quora, and search suggestions.
Who Uses Frase?
Efficiently produce comprehensive, well-researched blog posts that cover what search engines expect.
Update existing articles by comparing against current top results and identifying coverage gaps.
Content teams use Frase to increase output without sacrificing research depth or optimization quality.
Build FAQ sections and "People Also Ask" content by surfacing the most common user questions.
Pros & Cons
✅ Pros
- Research and optimization in one tool eliminates workflow switching
- SERP data integration makes content comprehensiveness genuinely easier
- Competitive pricing compared to Surfer SEO and MarketMuse
- AI writing quality is solid for drafting SEO content
- Questions research feature helps capture featured snippet opportunities
❌ Cons
- AI writing quality requires significant human editing before publishing
- Keyword research functionality is limited compared to dedicated tools
- Topic coverage scoring is less sophisticated than some competitors
- Can encourage formulaic content that mirrors competitors too closely
Frase Pricing
Solo
- 30 documents/month
- AI writing (2,500 words/month)
- Content optimizer
Basic
- Unlimited documents
- AI writing (4,000 words/month)
- Team features
Team
- All Basic features
- AI writing (12,000 words/month)
- 3 user seats
Frase earns a 4.2/5 rating from our editorial team. While it requires a paid subscription, the professional-grade capabilities deliver strong ROI for serious users. Standout strengths include research and optimization in one tool eliminates workflow switching and serp data integration makes content comprehensiveness genuinely easier.
Get Started with Frase →